"2009 has been a year of great challenges for the entire European auto industry. But challenges can also create exciting opportunities. So far this year, Ford of Europe has managed to improve its market share and has strengthened its position as Europe's No.2 best-selling brand. This has been achieved by giving our customers the exciting new products that they want, such as the new Ford Fiesta, Ford Ka and Focus RS.
Here in Frankfurt, we are continuing to build upon our strong product portfolio with the launch of the all-new Ford C-MAX range, plus our new EcoBoost 4-cylinder petrol direct-injection turbo engines and we're showing the very latest development in our plans for Battery Electric Vehicles."

John Fleming, Chairman & CEO, Ford of Europe, September 2009



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